One of the following payment options is available to students:

Credit or debit card
Bank transfer
Interest free monthly instalments
Paypal
Western Union

The corporate setting

When you hear the word “environment,” what comes to mind? You presumably consider your surroundings, including their characteristics and influences. The term “business environment” also refers to an organization’s surrounds, including both its internal and external environments.

Clients and customer service

The first part of this topic examines customers and the choices they make while making purchases. What considerations do they make when purchasing a chocolate bar, vegetables, book, refrigerator, or house? How do companies choose which vendor to utilize when purchasing a new computer system? Before you can begin marketing to individuals, you must have a firm grasp of how they think and be aware of the qualities and advantages they want.

Marketing mix

A business must deal with two different types of factors in marketing. There are two types of external environment variables: the macroenvironment (the overall environment made up of political, economic, sociocultural, and technological factors) and the microenvironment (the specific environment surrounding the organization) (the competitive structure of the industry in which the company operates). These outside factors are not directly under the control of a corporation. Operational variables are those that a corporation has complete control over and are included in the second category of variables.

Planning for marketing and sales

Whatever the industry, marketing and sales are essential to business. It is common knowledge in the private sector that marketing and sales planning are necessary for achieving profitability and market success. In the public and nonprofit sectors, customer (or more broadly, stakeholder) pleasure is prioritized over producing a profit. In order to raise public awareness of problems and advocate for causes, marketing is becoming an increasingly important tool in the non-profit sector. Donors’ perspectives are included in addition to those of consumers (recipients).

IT in business

There is ample proof that information technology gives businesses a competitive edge regardless of the industry in which they operate. Managers must understand how IT may be leveraged in internal and external operations to provide better value to the end customer in order to obtain an advantage.

Using and managing marketing

You will receive a thorough introduction to marketing in this lesson. It is meant to be applicable to the management and running of businesses across many various sectors of the economy, including non-profit organizations.

Consumers’ needs

The goal of contemporary marketing is to determine each customer’s needs and wants before fulfilling them. This is frequently accomplished by developing relationships with clients and utilizing those relationships to foster two-way communication. Customers express their choices, and businesses provide details about the goods that will meet their requirements and desires.

Communications through e-commerce

The popularity of the World Wide Web, the growth of the Internet, and related technologies have completely changed how businesses operate. The use of technology to support a range of conventional processes, including sales, communications, customer service, and marketing, has been the most noticeable development.

Improved sales performance

The operations, marketing plan, human resource management, and sales of an organization are only a few of the variables that determine its success. Sales growth is one of the most often utilized metrics for determining an organization’s performance. This shows that the company is able to retain its current clientele while also generating interest in, and ultimately, sales from, new areas.

Marketing approach

So how do businesses create plans in a challenging marketing environment? How do they evaluate dangers and opportunities? What markets and demographic groups do they focus on, and why? What market positions best leverage an organization’s advantages? What product lineup ought to be kept around for future value? We’ll talk over a few of these queries.

The enterprise manager

An entrepreneur is what? Consider the attributes and talents of entrepreneurship.

Organizing principles

Why are businesses set up the way they are? What factors into the best structure, and how does it vary depending on the organization? Learners will examine the various models and ideas that comprise organizational structure in this subject.

Analyses of practical accounting

Throughout this lesson, learners will work through activities in accounts to better comprehend what they are saying us and the possible outcomes of analysis.

Planning a business and establishing goals

What aims does the company have? How will it act? How will it accomplish that? The formulation of clear goals and clear plans to accomplish a defined target is the main focus of this module.

Business and politics

Politics’ effects on business and how they might help or hurt it Learners will gain knowledge about the economy, exports, and government assistance with this subject.

Corporate law

Investigate the legal obligations of managers as students learn about the laws governing businesses and business executives.

Management in the world of today

In the modern world, business. This program emphasizes governance and equality as ways to conduct business ethically.

Performance supervision

Learners will examine reward structures, CPD, training, and development to ensure excellent performance in business. They will gain an understanding of how your employees and your business can continuously progress together.

Planning for marketing and sales

Students will examine how markets, customers, rivals, and goods can work together to form a coherent strategy.

Mathematical abilities

After successfully completing this module, students will be familiar with numerical exercises and understand how to use them in a commercial setting.

• Course materials, including written assignments and online modules
• 1-on-1 Zoom meetings for personal tutor help
• Committed to assisting students
• Access to a social learning forum online
• Grading work and providing feedback

You must be at least 18 and have completed your secondary education in order to enroll in the level 4 course. You must have completed a level 4 course or its equivalent before enrolling in the level 5 one.

The level 4/5 diploma in sales and marketing has 10 written assignments at level 4 and 6 written assignments at level 5.

The assignment unit titles for the level 4 course are:

1. Business environment
2. Customer service
3. Customers and their needs
4. E-marketing communications
5. Information technology in business
6. Managing marketing
7. Marketing and sales function
8. Marketing mix
9. Marketing strategy
10. Selling

The assignment unit titles for the level 5 course are:

1. Business development
2. Business models and growing organisations
3. Customer management
4. Responding to the changing business environment
5. Risk management and organisations
6. Effective decision making